Listening to the Sounds of Silence

Shobha Prasad

In marketing research we base much of our analysis on consumer articulations but do not pay adequate attention to their 'silences' and what they leave unsaid.

Listening to the Sounds of Silence

Shobha PrasadDrshti, Strategic Research Services Pvt. Ltd., India.

INTRODUCTION

but my wordslike silent raindrops felland echoedin the wells of silence Simon and Garfunkel, The Sounds of Silence

“My depth interview...

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