Listening to the Boss
P & G's perspective on how to win consumers
Roderick White interviews Christopher Delapuente, Proctor and Gamble
Roderick White: What are your responsibilities within P&G?
Christopher Delapuente: I run all of P&G, except the pharmaceutical business, for the UK and Ireland. I'm a general manager, and I have six marketing directors working with me. My focus is managing the organisation the strategies, choices and issues.
Fundamentally we're a product-marketing group company: one of our clichs is 'the consumer is boss' (1). So it's critical that the leaders of the organisation walk the...