Listening to the Boss - P & G's perspective on how to win consumers

In this wide ranging interview Christopher Delapuente of Proctor and Gamble discusses the Company's philosophy, which places the customer at the centre of all decision making, and his responsibilities within the organisation.

Listening to the Boss

P & G's perspective on how to win consumers

Roderick White interviews Christopher Delapuente, Proctor and Gamble

 

Roderick White: What are your responsibilities within P&G?

Christopher Delapuente: I run all of P&G, except the pharmaceutical business, for the UK and Ireland. I'm a general manager, and I have six marketing directors working with me. My focus is managing the organisation the strategies, choices and issues.

Fundamentally we're a product-marketing group company: one of our clichs is 'the consumer is boss' (1). So it's critical that the leaders of the organisation walk the...

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