Listening instead of asking: how blogs provide a new way to better understand market trends

Around 70 million blogs have been created worldwide, with around nine million currently running in France.

Listening instead of asking: how blogs can provide a new way to better understand market trends

François LaurentConsumerInsight, France;Adetem (National Association for Marketing), France; and Irep (National Association for Advertising), France

Alain...

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