Listen up: how access to digital media is transforming consumer research

Geoffrey Precourt

In this article, Geoffrey Precourt, WARC Online’s U.S. editor, reports from the ARF’s seminar in New York Advertising Week on the latest industry practices in mining the blogosphere for research insights.

Listen up: how access to digital media is transforming consumer research

Geoffrey Precourt, WARC Online’s US editor, reports from the ARF’s seminar in New York Advertising Week on latest industry practices in mining the blogosphere for research insights....

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