Listen to users to make Web 2.0 work for you

Lazar Dzamic

The article discusses how companies can learn to live with and use social media. Markets have become conversations, and companies are learning to listen.

Listen to users to make Web 2.0 work for you

Lazar Dzamic

In april 2008, TESCO had a sobering experience of social media gone awry. Simon Uwins, the marketing director of the chain's US operations, unwittingly (or honestly, depending on your point of view)...

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