Liquor Brand Marketing Says: A New Story of Old Jianghu

The Chinese liquor category is a special existence - traditional craftsmanship, and the overall age of the audience is relatively older, but there are also brands such as Jiang Xiaobai that have become pioneers in the rejuvenation of liquor; currently facing the impact of long-term epidemic prevention and control, liquor consumption is also Some necessary scenes are lost, but the overall industry still produces results that are envied by other categories; this article presents several classic cases of liquor marketing and discussions by several representative liquor company marketers to show how liquor brands use "new" Bottled old wine" to defuse the crisis.
This article is selected from the topic of "Economic Stagflation and Changes in the Resurrection Period", and subsequent releases of this series will continue to focus on this topic. Click to go to the special page

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