Lipton: Where did you get this tea?

Lipton, a British brand of tea, owned by Ekaterra, increased market share, market penetration and digital reach in Turkey by appealing to Gen Z and millennials.

Where Were We?

With 250 million glasses a day, tea consumption in Türkiye is second only to water. Lipton introduced Turkish consumers to a brand-new way of brewing tea with its teabags in the 80s, since Lipton has been investing in advertising and innovations...

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