Lipton Sidekicks

2000 relaunch campaign for Lipton Sidekicks. Lipton was one of the first companies to launch a packaged meal accompaniment line with Noodles & Sauce in 1985.

WINNER: PACKAGED GOODS FOOD CERTIFICATE OF EXCELLENCE

Lipton Sidekicks

Executive Summary

Pioneering a new category is the dream of every marketer. However, you can't rest on pioneering laurels forever. Product innovation on its own is not enough. Eventually,...