Lipton: Ramadan

Lipton, a tea company, increased brand salience, e-commerce sales and reach in Egypt by connecting with personalised messages related to Ramadan.

Campaign details

Brand: LiptonAgency: PHD EgyptRegion: EMEA

Campaign video

Strategy

Objective

Our main objective was to own the Ramadan season and break through the clutter of Ramadan advertising using data, real-time targeting and personalization to own Ramadan consumption moment. In a effort to improve brand salience and top of mind position. The target was to increase saliency from 28% vs El Arousa in 2021 which is the main competitor to 33%. Furthermore, from a media perspective our main goal was to maximize our reach with a planned reach of 10M on FB and YT as...

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