Lipton Ice Tea: Supercharging ecommerce for Lipton Ice Tea

Farah Basmaji, Paru Taneja, Stefanie Cunningham

Lipton Ice Tea, a soft drink brand, launched a campaign in MENA to increase awareness, trial and adoption among target audiences, grow market share and double online sales with a positive ROI.

Campaign details

Brand: Lipton Brand owner: Pepsi Lipton International Entrant company: PepsiCoIdea creation: Omnicom Media Group Dubai Market: United Arab Emirates Sector: Iced drinks Media channels: Product sampling, Email marketing, Search marketing, Sales promotion Budget: Up to 500k

Executive summary

This case study demonstrates how Lipton Ice Tea (LIT) and our team went beyond the usual digital media placements and hacked e-commerce display and search to connect with Gen Z e-retail shoppers to double their e-commerce business.

Lipton Ice Tea is a small brand...

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