Campaign details
Brand: LiptonBrand owner: UnileverLead agency: MindshareCountry: VietnamIndustries: Hot drinksMedia channels: Online display, Online video, Social mediaBudget: Up to 500k
Executive summary
Tea culture in Vietnam is a long tradition, which has sticked to the life and the heart of Vietnamese people for generations. To pave the way driving tea market development via tea bags, Lipton Hot-Tea campaign was launched by leveraging Dynamic Creative Optimization technique as a solution to promote Lipton's flavorful-portfolio as top choice to please many uses throughout the day; then elevate consumption...