Lipton: Five cups that will make your day

Linh Lai, Phuong Nguyen, Nam Nguyen

Lipton, a brand of tea, launched a campaign in Vietnam using dynamic creative optimisation to promote Lipton's flavour portfolio.

Campaign details

Brand: LiptonBrand owner: UnileverLead agency: MindshareCountry: VietnamIndustries: Hot drinksMedia channels: Online display, Online video, Social mediaBudget: Up to 500k

Executive summary

Tea culture in Vietnam is a long tradition, which has sticked...

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