Lipton Chicken Noodle

2000-1 campaign to revitalise Lipton Chicken Noodle soup, a brand in slow decline for 13 years in a flat market.
Agency: Ammirati Puris, TorontoAuthor: Not credited

PACKAGED GOODS FOOD GOLD

Unilever Canada

Lipton Chicken Noodle

Executive Summary

You've got a brand that's well known, well liked and well distributed. You're laughing, right? Well not exactly, because the...