LIPEX (simvastatin, MSD)

This campaign for a anti-high cholesterol brand required a quick launch to overcome consumer cynicism associated with the need to change brand.

LIPEX (Simvastatin, MSD)

LIPEX Launch to New Zealand Market

Agency: Insight Consultants

Introduction

We needed to launch a new brand of simvastatin for the treatment of high cholesterol into the New Zealand pharmaceutical market within an 8 week time...