LIP to HIP: responding to changing views

David Penn review the current debate on the theories of 'active' and 'passive' learning from the viewpoint of a pragmatic research practitioner rather than an advertising theorist.

LIP to HIP: Responding to Changing Views

David PennConquest Research

 

It should not need restating that marketers and advertisers are in the business of communication. Through a plethora of advertising and media activity we seek to change...