Lion Cereal, CPW: Smells like teen spirit - How Lion Cereal turned teenage anger into brand affection

Lion Cereal, a breakfast cereal brand, launched a campaign in Europe to get more 16–24-year-olds eating the brand's cereal.

Campaign details

Brand: Lion Cereal, CPWAgency: Mother London

Exec Summary

In 2019, Lion asked Mother how they could get more 16 - 24 year olds eating Lion Cereal. And in the process of answering this brief, we uncovered what's wrong with marketing aimed...