Lin's Home: Live in every preference

Lin's Wood Industry was upgraded and renamed Lin's Home Furnishing.

Case details

Brand: Lin's Home LINSY

Brand owner: Lin's Home LINSY

Main agency: Tian Yu Kong Shanghai

Main agency holding group: Guangdong INSIGHT Brand Marketing Group Co., Ltd.

Launched in: Mainland China

Industry: Home Furnishing

Media channels:

Budget: 3-4 million

Case Summary

Lin's Wood Industry was upgraded and renamed Lin's Home Furnishing. In order to highlight the brand's transformation strategy of full categories, full styles, and full scenarios, Lin's started with diversity, aiming to illustrate that different lifestyles can find different solutions in Lin's, and to widen the gap with other single-category...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands