Linking Major Account Research To Sales Revenue
Charles Sweeten Henley Management College andJeremy Griffiths Maritz Research
SUMMARY
- Analysis of individual major accounts gives central management an insight into what most affects the major...
Linking major account research to sales revenue
A discussion of business-to-business (B2B) customer satisfaction research. B2B rel;ationships are complex, and vary according to the nature of the client's products and services.
