Linking brand value to share value

Larry McNaughton

Larry McNaughton’s company CoreBrand has a long history of linking the impact of the corporate brand with a company’s stock price, and providing brand equity information in quantified financial terms.

Linking brand valueto shareholder value  

Larry McNaughton CoreBrand
Recently I received a note fromthe chief marketing officer of a Fortune 1000 company in the UnitedStates. While primarily...
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