Proof points for attention
Sometimes new ideas take extra proof to convince people they will work. We’ve been hearing that it’s hard to break up with legacy metrics like viewability and dwell time, even though these metrics tell us little about whether a human has planted their eyes on an ad. And that’s ok, breaking up is hard to do.
At Amplified Intelligence we have been proving the value of attention as a measure of quality reach for a few years, and we’re not done yet. We intend to keep testing attention against some of the industry’s gold standard marketing...