LinkedIn: How a humble desk plant grew the nation’s relationship with LinkedIn

LinkedIn, the social network for professionals, improved understanding of its offering with a narrative-based campaign run across video, social media, a partnership and an in-person event.

Executive summary

During the toughest ever job market with record breaking levels of UK unemployment and redundancy, professional networking and career development platform LinkedIn was misunderstood and underutilised by the people who could benefit most....

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