Linear TV consumption and daily reach have fallen from their pandemic highs but remain above their pre-COVID levels, according to data from smart TV devices from viewership data company Samba TV.
In Q2 2021, linear TV consumption has fallen for all four countries when compared to the number of minutes watched one year earlier. This ranges from a 5% decline in Australia to a 14% drop in the United States.
However, Q2 2021 consumption remains significantly above pre-pandemic levels. Linear TV consumption is up by 74% in the United Kingdom from Q2 2019 levels, with Germany seeing the...