Campaign details
Brand: LindtBrand owner: Lindt & SprungliEntrant company: Inca Asia Pacific, SingaporeIdea creation: Inca Asia Pacific, Singapore / Mindshare Taiwan, TaipeiMarket: TaiwanSector: ConfectioneryMedia channels: Competitions & contests, Online video, Word of mouth, influencersBudget: Up to 500k
Executive summary
A Swiss chocolatier and confectionery company, Lindt chocolates have been present in the Taiwan market for a while, but this was the first time they have decided to leverage on influencers to create buzz for their offerings. The focus of this campaign was to call the...