Lincoln's new adventurer wave peak listing plan

Case details

Brand: Lincoln China

Brand owner: Ford Motor (China) Co., Ltd.

Main Agency: Mindshare China (Shanghai Office)

Put on the market: Mainland China

Delivery time: March 1, 2020-June 8, 2020

Industry: Automotive

Media channels: short video platform, video platform, information platform, live broadcast

Budget: 7 million

Case summary

As the first Lincoln brand product to embrace young people, adventurers jumped out of the inherent brand's deep, steady and older impression, and entered the life circle and social circle of young people.

The launch period is at the stage of...

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