Lincoln's new adventurer wave peak listing plan

Adventurer is the first product of the Lincoln brand to target young people. The brand hopes to jump out of the inherent brand image of deepness, stability and older consumers, and pass on the product information of new adventurers to the core audience, truly enter the lives and social circles of young people, and trigger their desire to buy.

Case details

Brand : Lincoln China

Brand owner : Ford Motor (China) Co., Ltd.

Main Agency : Mindshare China (Shanghai Office)

Put on the market : Mainland China

Launch time : March 1, 2020-June 8, 2020

Industry : Automotive

Media channels: short video platform, video...