Adventurer is the first product of the Lincoln brand to target young people. The brand hopes to jump out of the inherent brand image of deepness, stability and older consumers, and pass on the product information of new adventurers to the core audience, truly enter the lives and social circles of young people, and trigger their desire to buy.
Case details
Brand : Lincoln China
Brand owner : Ford Motor (China) Co., Ltd.
Main Agency : Mindshare China (Shanghai Office)
Put on the market : Mainland China
Launch time : March 1, 2020-June 8, 2020
Industry : Automotive
Media channels: short video platform, video...
