Lincoln: Lincoln's Backstreet Boys Concert

Luxury vehicle brand Lincoln strengthened brand awareness and grew sales in China when it launched its new sedan model, the Lincoln Z, with a virtual Backstreet Boys concert livestreamed on WeChat.

Campaign details

Brand: Lincoln Brand owner: Lincoln Cars Entrant company: MindshareIdea creation: Mindshare Shanghai Market: Greater China Sector: Luxury automotive Media channels:Product placement, Online video, Outdoor, Out-of-home, Sponsorship - event, Property,...

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