Lincoln Baidu Map Travel Billing Project

Case details

Brand: Lincoln China

Brand owner: Ford Motor (China) Co., Ltd.

Main Agency: Mindshare China (Shanghai Office)

Put on the market: Mainland China

Launch time: September 16, 2019-October 10, 2019

Industry: Automotive

Media channels: navigation apps

Budget: 5 million

Case summary

Lincoln Aviator was officially listed on November 2019, hoping to take advantage of the October long holiday traffic peak to warm up new cars and interact with users based on the car scene.

For the first time, Lincoln invoked the underlying data of Baidu Maps car users to...

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