As a latecomer in China's luxury car market, Lincoln's overall brand awareness is still far from that of first-tier brands. Lincoln China, as the youngest model of Lincoln, hopes to quickly occupy the young trend circle when it is launched, activate market attention, expand user increment, and boost dealer confidence.
Case details
Brand: Lincoln AdventurerBrand owner: Lincoln ChinaMain agency: Mindshare ChinaMain agency holding group: WPPMarket launch: Mainland ChinaIndustry: AutomotiveMedia channels:celebrity/celebrity spokesperson, key opinion leader KOL, live broadcast,...
