Lincoln Adventurer Mono Limited Edition Crossover Marketing

As a latecomer in China's luxury car market, Lincoln's overall brand awareness is still far from that of first-tier brands. Lincoln China, as the youngest model of Lincoln, hopes to quickly occupy the young trend circle when it is launched, activate market attention, expand user increment, and boost dealer confidence.

Case details

Brand: Lincoln AdventurerBrand owner: Lincoln ChinaMain agency: Mindshare ChinaMain agency holding group: WPPMarket launch: Mainland ChinaIndustry: AutomotiveMedia channels: celebrity/celebrity spokesperson, key opinion leader KOL, live broadcast, social media, brand crossover/joint marketingBudget: 4-5 million

Case Summary

As the youngest model of Lincoln, the Adventurer Mono limited edition launched a unique cross-border marketing for young and trendy groups: united with the most trendy e-commerce community "Dewu", and opened up with the current young people's preferences. The box live broadcast method, and Dewu jointly customized...

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