Lincoln - dreams

A campaign (2006-7) for Lincoln luxury cars. Campaign objectives: improve opinion and consideration of brand, reverse decline and grow share, attract new buyers.

Lincoln “Dreams”

BUSINESS SITUATION

In 1998 Lincoln was the top selling luxury car brand in the US. Riding high on the success of the new Navigator, the brand overtook Cadillac for the first time in over 10 years. Fast forward to 2005 and luxury leadership...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today