Lil-Lets: Be you. Period

Lil-Lets, a feminine hygiene brand, increased online share of voice in South Africa by launching a campaign video featuring a local poet and menstrual health activists to show that every period is unique.

Opening Statement

In a space still dominated by taboo and narrow stereotypes, the Be You Period campaign by Lil-Lets SA launched a bold, inclusive brand positioning and pushed body literacy in new ways.

Using digital video, an interactive quiz, partnerships...

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