Liga Peruana Contra el Cáncer: I love my balls

NGO, League Against Cancer, combated cultural barriers to cancer prevention amongst young men with its I Love My Balls campaign in Peru.

Objectives

  1. Awareness on self examination and early check-ups to prevent testicular and
  2. penile cancer.
  3. Engagement rate over 40% of the young men audience on Instagram.
  4. Increase early check-ups in young adults in 100%.
  5. Maximization of the campaign connecting...