Liga Peruana Contra el Cáncer: I love my balls

NGO, League Against Cancer, combated cultural barriers to cancer prevention amongst young men with its I Love My Balls campaign in Peru.

Objectives

  1. Awareness on self examination and early check-ups to prevent testicular and
  2. penile cancer.
  3. Engagement rate over 40% of the young men audience on Instagram.
  4. Increase early check-ups in young adults in 100%.
  5. Maximization of the campaign connecting our idea with mayor stakeholders like government, medical professional groups, actors and sportsman sharing the campaign.
  6. Create a behavior of prevention and self examination.

Summary of the work

Testicular and penile cancer represents the first cause of death among young men with 4,500 new cases diagnosed every year. Prevention is not a term that describe Peruvians. When we talk about cancer detection,...

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