Liga Contra el Cáncer: The league of leagues

Orange 360, a consulting agency, worked with Liga Contra el Cáncer for the ‘The League of Leagues’ campaign, encouraging Peruvians to donate to Liga Contra el Cáncer and get preventative checkups.

Context

The League Against Cancer is a non-profit organization, dedicated 100% to cancer prevention and early detection of this illness. In 2019 we detected 117k1 cases nationwide in our three clinics and five clinics on wheels that travel through less favored areas of Perú, serving free of charge. The annual fundraising is an indispensable source of funding for these activities.

Historically, once a year our volunteers would raise funds on the streets with our iconic piggy bank. In 2020 it was an impossible task due to confinement and we faced the worst collection in our history, reaching a...

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