Liga Contra el Cáncer: La Liga de las Ligas

Orange 360, a consulting agency, worked with Liga Contra el Cáncer for the ‘The League of Leagues’ campaign, encouraging Peruvians to donate to Liga Contra el Cáncer and get preventative checkups.

The League of Leagues had been a very successful campaign, although it had a fundraising objective, it once again placed cancer at the top of Peru's public health agenda in a very complicated context. In addition, in the midst of a pandemic, it managed to get more than 20,000 people to schedule an appointment to carry out their preventive cancer check-ups.

The task

Cancer is one of the leading causes of death in Peru. Before the pandemic, 40,000 new cases were diagnosed annually; in 2021, one year later, the incidence of the disease increased exponentially because the population stopped having...

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