Liga Argentina de Lucha Contra el Cáncer: The Postponed Day

Cancer charity LALCEC increased participation in mammograms and breast check-ups with a PR and social media campaign that kept postponing International Breast Cancer Day in Argentina.

Campaign video: Liga Argentina de Lucha Contra el Cáncer – The Postponed Day

Selected creative: Liga Argentina de Lucha Contra el Cáncer – The Postponed Day

Credits

Creative Agency: Grey Buenos Aires Art Director: Leandro Mingrone Brand Strategist: Clara Noussan Business VP & Chief Growth Officer: Agustín Castellanos CCO: Alejandro Devoto / Hernán Kritzer CEO: Denise Orman Copywriter: Juan Manuel Carnelos Creative Director: Ezequiel Irureta / Sergio Rio León Design Lead: Trinidad Colombo Editor: Sebastián Garri Executive Creative Director:Gonzalo...

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