LifeWear art and science continue to innovate to create a benchmark in the apparel industry

杨宁，于琪，张瑞玲

From 2018 to 2021, many changes have taken place in the Chinese consumer market. Uniqlo has co-evolved with the Chinese market and consumers. Uniqlo takes "LifeWear art and scientific innovation" as the core value of brand building, through: technological innovation, cultural and creative innovation, green goods The five dimensions of innovation, digital retail innovation, and co-creation with China continue to enhance the awareness and penetration of the LifeWear brand among Chinese consumers.

Case details

Brand: Uniqlo

Brand owner: Uniqlo

Main agency: Shanghai BlueFocus Brand Consulting Co., Ltd.

Main agency holding group: Blue Focus Group

Main agency 2: Shanghai Innolux Advertising Co., Ltd.

Secondary agency: Mindshare

Market launch: Mainland China

Industry: Apparel Retail

Media Channels: Outdoor Billboards, Digital Cable TV, Print & Publications (Newspapers, Print, Consumer Magazines), Influencers (Celebrity/Celebrity Spokespersons, KOLs, Key Opinion Consumers KOCs), Websites/Microsites, Mobile & Apps, Online Video Advertising, Online Display Advertising, Social Media, Content Marketing, Word of Mouth Marketing, User Native Content (UGC), Events, Events & Experiences, Social Media

Budget:...

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