From 2018 to 2021, many changes have taken place in the Chinese consumer market. Uniqlo has co-evolved with the Chinese market and consumers. Uniqlo takes "LifeWear art and scientific innovation" as the core value of brand building, through: technological innovation, cultural and creative innovation, green goods The five dimensions of innovation, digital retail innovation, and co-creation with China continue to enhance the awareness and penetration of the LifeWear brand among Chinese consumers.
Case details
Brand: Uniqlo
Brand owner: Uniqlo
Main agency: Shanghai BlueFocus Brand Consulting Co., Ltd.
Main agency holding group: Blue Focus Group
Main agency 2: Shanghai Innolux Advertising Co., Ltd.
Secondary agency: Mindshare
Market launch: Mainland China
Industry:...
