DCS Porto Alegre's Lifetagging campaign sought to clarify the meanings of a concept broadly used in the Brazilian market - quality of life.


DCS, Porto Alegre


How much impact you feel when a brand talks about life quality? Actually, we don't feel it much.

In Brazil it are looks very confusing, as if the words and the messages were chosen simply by its beauty or by how different they seem to be compared to the market.

Now imagine this in the mind of the consumer, a true Babel Tower.

As planners and defenders of efficiency in communication, couldn't be settle with this situation.

Seeking to clarify the meanings of the concepts most broadly used in this market, we created a unique...

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