Lifebuoy: When good health is just a call away!

Lifebuoy, a soap brand, launched a campaign in Indonesia to combat the risk posed by non-access to a regular doctor, and democratise access to professional medical advice.

Campaign details

Brand: Lifebuoy SoapAgency: MindshareRegion: APAC

Strategy

Objective

Millions of Indonesians do not have access to quality healthcare as Indonesia suffers from one of the lowest medical care-to-patient ratios in the world, with only one doctor per 2,000 people and one hospital per 100,000 people. The pandemic further compounded this problem as even those who could get to hospitals stayed away from hospitals for fear of catching COVID.

Those who could afford it turned to paid virtual doctor consultations. Those who could not suffered in silence.

This resulted in a surge in self-diagnosis by...

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