Lifebuoy: When good health is just a call away!

Lifebuoy, a soap brand, launched a campaign in Indonesia to combat the risk posed by non-access to a regular doctor, and democratise access to professional medical advice.

Campaign details

Brand: Lifebuoy SoapAgency: MindshareRegion: APAC

Strategy

Objective

Millions of Indonesians do not have access to quality healthcare as Indonesia suffers from one of the lowest medical care-to-patient ratios in the world, with only one doctor...

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