Lifebuoy: Using Planning to Strike Gold

Lifebuoy, a hygiene soap brand, launched a campaign to reintroduce the brand to the UK market during the pandemic and encourage people to clean their hands in the right way at the right time.

Campaign details

Brand: LifebuoyAgency: MullenLowe Group

Summary

Selling soap and sanitiser during the worst global health crisis in living memory.

Easy, right?

Wrong.

This paper is about doing more than just selling soap. It's about how planning uncovered...

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