Lifebuoy: The adaptive data lighthouse 2.0 Lifebuoy, a soap brand, launched a campaign in India to promote hand-washing in Uttar Pradesh and Bihar, which had high infant mortality rates. 1 - Influential Idea 2 - Behaviour Breakthrough 3 - Sales Spike 4 - Brand Builder Bath toiletries, soaps India Campaign detailsBrand: LifebuoyBrand owner: UnileverEntrant company: Mindshare, MumbaiMarket: IndiaSector: Bath toiletries, soapsMedia channels: Mobile & appsBudget: 1 - 3 millionCampaign videoRead the full case study here...
