Campaign details
Brand: LifebuoyBrand owner: UnileverEntrant company: Mindshare Pakistan, KarachiMarket: PakistanSector: Bath toiletries, soapsMedia channels: Print - general, unspecified, Radio & audio, Social media, TelevisionBudget: Up to 500k
Lifebuoy: Saving lives through hand hygiene
Skin cleansing brand, Lifebuoy, increased its brand measures during the pandemic with its Saving Lives Through Hand Hygiene campaign in Pakistan.
