Lifebuoy: Safety4All – Love, Like Safety, Does Not Discriminate

Lifebuoy, a soap brand, launched a campaign in Vietnam to raise awareness of the brand's portable hand sanitiser product and educate and remind people to use it throughout the day.

Campaign details

Brand: LifebuoyLead Agency: Mindshare VietnamRegion: APAC

Strategy

Objective

Covid Wave 4 has been lurking across cities in Vietnam since the end of March 2021, marking the longest and most severe outbreak ever since its first hit in beginning...