Lifebuoy: Safe ticket home

LifeBuoy, an FMCG, improved brand penetration and sales with its Safe Ticket Home campaign which sponsored a free train ticket home during the Tet festival, to individuals in financial need.

Campaign details

Brand: Unilever Vietnam / LifebuoyAgency: MindshareEntrant Region: APAC



Vietnam opened its economy after 2 years of fighting pandemic. On Tet (Vietnamese New Year), its citizens were looking forward to reuniting with their...

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