Lifebuoy: Purpose

Lifebuoy, a soap brand, launched a campaign in the Middle East and North Africa during the Covid-19 pandemic to encourage handwashing.

Bath toiletries, soaps
Middle East & North Africa (general region)
Ladder and tools
1 - Influential Idea
2 - Behaviour Breakthrough
3 - Sales Spike
4 - Brand Builder

Campaign details

Brand: LifebuoyBrand owner: UnileverEntrant company: Magna Global, DubaiMarket: Middle East & AfricaSector: Bath toiletries, soapsMedia channels:Mobile & apps, Online video, Outdoor, out-of-home, Product sampling, Radio & audio,...

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