Lifebuoy: Purpose

Lifebuoy, a soap brand, launched a campaign in the Middle East and North Africa during the Covid-19 pandemic to encourage handwashing.

Campaign details

Brand: LifebuoyBrand owner: UnileverEntrant company: Magna Global, DubaiMarket: Middle East & AfricaSector: Bath toiletries, soapsMedia channels:Mobile & apps, Online video, Outdoor, out-of-home, Product sampling, Radio & audio,...