Lifebuoy: Protecting families through dance

Lifebuoy, a soap brand, raised its market share in Indonesia through a campaign that informed the public on correct hand washing during the COVID-19 pandemic.

Campaign details

Brand: LifebuoyBrand owner: UnileverEntrant company: Mindshare, JakartaMarket: IndonesiaSector: Bath toiletries, soapsMedia channels:Content marketing, Online display, Online video, Outdoor, out-of-home, Social media, Television, Websites...