Campaign details
Brand: LifebuoyBrand owner: UnileverEntrant company: Mindshare, JakartaMarket: IndonesiaSector: Bath toiletries, soapsMedia channels: Content marketing, Online display, Online video, Outdoor, out-of-home, Social media, Television, Websites & microsites, Word of mouth, influencersBudget: 500k - 1 million
Executive summary
In March of 2020, life as we knew it changed forever. The Covid-19 pandemic forced people to stay at home and the need to wash your hands properly literally turned into a life or death matter.
There was so much unknown when it came to Covid-19, with massive...