Lifebuoy: Pride 2022

Hang Tong

Lifebuoy, an FMCG, increased its brand sentiment and sales during Pride Month with its Pride 2022 campaign which featured an online discrimination remover which altered negative comments to more positive ones.

Campaign details

Brand: Lifebuoy Brand owner: Unilever Entrant company: MindshareIdea creation: Mindshare Ho Chi Minh City Market: Vietnam Sector: Bath toiletries, soaps Media channels:Social media, Online video, Word of mouth, Influencers, KOLs, Radio & audio,...

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