Lifebuoy: Infection Alert System

Soap brand Lifebuoy created a real-time, and hyper-customised, infection alert system targeting mums, to build relevance and drive penetration in Vietnam.

Campaign details

Brand: Lifebuoy Agency: Mindshare

Strategy

Influenza infects around 1.8 million individuals each year in Vietnam* – not counting unrecorded cases. Seasonal diseases are also getting more out of control in recent years like H1N1, Flu, Han

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