Lifebuoy: How Vietnam contained COVID-19

Soap and hand sanitiser brand, Lifebuoy, assisted the Government in a behaviour-change communication plan to effectively fight COVID-19 in Vietnam.

Campaign video: Lifebuoy – How Vietnam contained COVID-19

Read the full campaign case study

Selected creative: Lifebuoy – How Vietnam contained COVID-19

Credits

Media agency: Mindshare Ho Chi Minh CityContributors:Anish Appukuttan / Thuy Tran / Soumya Ranjan...