Lifebuoy: How Vietnam contained COVID-19

Hand soap and sanitiser brand, Lifebuoy, worked with the Government to make hand hygiene commonplace in Vietnam during COVID-19.

Campaign details

Brand: LifebuoyBrand owner: UnileverEntrant company: Mindshare Vietnam, Ho Chi Minh CityMarket: VietnamSector: Bath products, soapsMedia channels:Online display, Online video, Outdoor, out-of-home, Product sampling, Public relations, Social...