Campaign details
Brand: LifebuoyBrand owner: UnileverEntrant company: Mindshare TaguigIdea creation: Mindshare Taguig / ABS-CBN Corporation, Quezon CityMedia: ABS-CBN Corporation, Quezon CityMarket: The PhilippinesSector: Bath toiletries, soapsMedia channels: Content marketing, Online display, Online video, Sponsorship - media, Websites & micrositesBudget: Up to 500kRead the full case study here
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