Lifebuoy: Handwashing? That's part of Life(buoy)

Lifebuoy, the hand soap and sanitiser brand, took a fun, positive approach in a climate of fear to successfully launch into the Philippines.

Campaign details

Brand: LifebuoyBrand owner: Unilever PhilippinesLead agency: Mindshare PhilippinesContributing agency: ABS-CBN CorporationCountry: PhilippinesIndustries: Bath toiletries, soapsMedia channels:Online display, Online video, Product placement, Public...